Attracting Therapy & Allied Health Candidates
Therapist and allied health professional jobs are growing at a rate that is three to four times the average for all other occupations in the United States.
Why? The demand for therapy and allied services is due in part to the large number of aging baby boomers. They are staying more active later in life than their counterparts of previous generations. Older people are also more likely to experience heart attacks, strokes, and other illnesses and conditions that affect mobility, impair cognitive functions and contribute to chronic pain. Therapists and allied health professionals play a large role in the treatment of many conditions and ailments commonly associated with aging.
In addition, a number of chronic conditions, such as diabetes and obesity, have become more prevalent in recent years. More therapists and allied health professionals will be needed to help these patients maintain their quality of life and manage the effects of chronic conditions.
Healthcare professionals commonly refer to their work as a "calling." They are attracted to a career in healthcare because it affords them an opportunity to make a difference in a person's life. Promoting a positive culture and high standard of care for patients attracts quality therapy and allied health staff. Direct mail is a visually rich and powerfully persuasive resource for recruiters to sell therapist and allied health candidates on an organization's core values and dedication to meaningful patient experiences.