Connecting with Nursing Candidates
Nurses make up the majority of the healthcare industry, and nursing is the fastest-growing occupation in the United States. The U.S. Bureau of Labor Statistics predicted employment growth of 25% for licensed practical nurses and 19% for registered nurses from 2012 to 2022.
Why? The overall need for healthcare services is on the rise for a number of reasons, including an increased emphasis on preventive care; growing rates of chronic conditions, such as diabetes and obesity; and demand for healthcare services from the baby-boom population, as they live longer and more active lives.
The gap between nursing supply and demand has created a nursing talent war. Nurse recruiters are investing in more aggressive recruiting techniques to fight the battle, including lucrative sign-on bonuses, relocation packages and tuition reimbursement offers.
The competitive recruiting environment makes it easy to overlook what's important to nurse candidates...providing quality care. As the economy stabilizes, more employees are shifting away from holding jobs simply for security purposes. Nurses want to know that their prospective employer shares their commitment to making a difference in someone's life.
Connecting quality nursing candidates is about more than just compensation and benefits; it's also about reaching them on an emotional level. Direct mail is a visually rich and powerfully persuasive resource for recruiters to demonstrate an organization's core values and dedication to meaningful patient experiences.